2016 Q1-Q2 GRIT Report commentary by Mark Simon, Managing Director of North America & Managing Director of Toluna Digital for Toluna, sharing his thoughts on the current state of the market research industry.
This article will outline strategies for taking full advantage of market research initiatives from multiple sources in order to create comprehensive action plans that will have real results in real market scenarios.
This overview of developing a compelling value proposition is offered to identify and frame any discussions you may wish to have concerning development of a value proposition that will clearly support the company’s positioning strategy.
While finding the right new product or service is a pretty high hurdle in and of itself, there’s also the marketing plan and the often overlooked execution plan to consider. Here are three steps you can take to keep all the parts of the marketing plan heading in the same direction as you roll it out into market.
Marketers tend to distrust research and data, even though in principle they agree research is good for decision-making. This article shares tips for getting marketers to bring together principle and practice.
Mark Towery, Managing Director, Geo Strategy Partners
Refocus; Retool; Recover. Your go-to-market strategy and business model need to be revamped to match the current economy's competitive landscape. To re-energize your product and drive sales, hone in on the hidden motivators of your customers and examine what has changed in your market sector. Geo Strategy Partners shares their insights for strategic positioning in this economy.
Ann Middleman, Principal, ADM Marketing & Research Consulting
Marketing research has its own calculable ROI. Assessing brand image, employee satisfaction, or new product reception before launch can save a company thousands. Companies should arm themselves with "knowledge-driven" market research instead of taking risks by being "assumption-driven."