An award-winning optical technology company was planning its launch for its smart device in the United States, as well as across the globe. The company approached Provoke Insights to help understand the market potential within the United States, as well as understand which countries to enter in t
A leader in outdoor carry-solutions (backpacks), was only sold on the company’s website, Amazon, REI, and outdoor specialty stores. As the company wanted to continue to grow and diversify its brand portfolio, it had a unique opportunity to distribute the product throughout a big box retaile
A fin-tech company in its validation phase was looking to conduct market research in order to understand market potential, understand its target audience, and determine the ideal marketing channels and messages. The fin-tech company works with brokers, companies, and funds to create a clearer dia
The Orange County Library System (OCLS) serves 1.2 million residents of the library district. The system is comprised of 16 locations - the Orlando Public Library and 15 branch locations. Although the library system has an extensive collection and offers very current technology, classes and other
This technology can revolutionize the way everything works. This dramatic shift will include how we connect to the Internet. As the world keeps on innovating and globalizing, connectivity has gotten easier. We can connect more things
North Carolina State University is a public, coeducational research school. Their objective is to analyze the market conditions for opening a campus for a US university within China. This would allow for the development of a strategic roadmap for the university to utilize. The market condit
With customers in the Channel Islands, Isle of Man, in the South Atlantic and Diego Garcia, Sure Telecom supplies world-class communications services to both businesses and public sector clients. As a customer centric business the company delivers mobile, broadband, fixed line, data centre and en
HMS Design and their client are in the process of updating the client’s brand of ethnic hair care products and understanding the end client’s brand equity. And — they only had 1 week to get the needed insights!
One of the nation’s leading healthcare-focused direct marketing agencies applied our product propensity models against Medicare marketing results from the previous year’s AEP. They used lift charts and decile tables to measure the performance of the models against what the result
Traditionally, the center of a grocery store contains packaged goods that are shelf stable while the perimeter of the store contains fresh items including produce, meat and seafood, deli, and bakery items. These fresh items tend to be higher margin items for the stores but much is not packaged, w
The client is a vendor of IT hardware and software solutions that wanted to extend their core competencies into the Clinical Mobility part of the Healthcare market. SIS International Research was engaged to help them understand the market landscape, and help them put together a go-to-market strat
In this project, our client “XYZ” was looking for a better understanding of their clients’ (travel agencies) booking behavior with regard to booking hotels in order to enable the company to develop versatile content and tools to meet the needs of current and potential customers.
Creative Market, an Autodesk-subsidiary, is a online marketplace for graphic designers, photographers, and creative professionals. Designers host their online shops on the site and sell their graphic designs and photographs, and consumers are able to browse and purchase using Creative Market'
In the world of journey mapping, industries like consumer packaged goods (CPG) can present a unique challenge. CPG brands - essentially, any product that is sold in a supermarket or big box retailer - are known as B2B2C, meaning they must keep the needs of both their retailers (businesses) and th
Experience Kissimmee is a Destination Marketing Organization responsible for marketing Osceola County, Florida as a tourism destination. There are many tourist attractions in the area including Disney, SeaWorld and Universal Studios and the area is very hospitality-oriented and as part of its eff
Sylvan Learning offers tutoring in reading, math, writing, homework help, study skills, as well as after-school and camp STEM programs and SAT/ACT test prep. Sylvan serves grades K-12 through franchised and corporate locations. In order to finalize rebranding efforts, Sylvan was looking to test v
Delta Dental of Tennessee has the largest dental network in Tennessee. AsAmerica's largest and most trusted dental benefits carrier, Delta Dental strives to communicate with potential and existing Customers on a regular basis.
A client was planning to enter a well-established category for the first time. It was a category in which they did not have much internal expertise and they were the fourth or fifth brand to market. They recognized it was critica
Esurance is the leading U.S. online insurance company, specializing in auto, home, and renters' insurance. The company has taken its state-of-the-art technology and transformed how people shop and manage their insurance policies.
In line with being a disruptor in online insurance, the
A national retail chain with over a 1,000 stores nationwide, annually surveys shoppers in its stores to keep a pulse of their shopping experiences. Prior to working with us, they were spending 3 months to collect data, then 1 month to compile, clean and analyze data. It would take 4 months
A national consumer goods company who typically does online surveys with retail shoppers was concerned that they were only collecting feedback from customers AFTER the purchase had been made. They were looking for a quick, agile, inexpensive solution that would enable them to get feedback during
A manufacturing company with a small market research department (comprising of 2 researchers) needed ad-hoc help with programming online surveys, processing survey data, and compiling research reports. A key objective of this engagement was to develop research reports that not only provided good
Sometimes you can judge a book by its cover. Retailers, educational institutions, or any organizations that use catalogs to market their offerings know that, while the content inside matters, the most critical step to getting
Borden Dairy approached GutCheck with a time crunch situation: a regional advertising campaign was on the brink of launch, and the marketing team needed to know which spot would be best for their target audience. Specifically, which one would resonate the most with moms who were making the decisi