GreenBook, The Guide for Buyers of Marketing Research.

Angelfish Fieldwork

Article January, 2017

Large numbers of Gen Z can be accessed via adverts that both raise awareness of qualitative market research but also specific studies that may attract individuals, or which they may share with friends who could be more relevant.

Dan Williams, Paul Johnson, Laura Haber, Opinionology

White Paper December, 2010

Implementing mobile survey technology during a major event provides a new response channel utilized by younger generations. It helps separate effects of immediacy from measurable spectator sentiment, and track the effectiveness of sponsorships.

Dan Gersten, Chadwick Martin Bailey, Inc.

Article June, 2010

Life Insurance: The investment product that protects more than just one's money. This article shares insights from a study of 1,500 U.S. consumers on insurance.

AMP Agency; Cone Inc.

White Paper April, 2010

A collaboration between Cone Inc and AMP brought together two unique and valuable perspectives to create the compelling and significant Millennial Cause Study. The goal of the study was to better understand how Millennials view cause and companies that support causes. We found that when a cause message is linked to a brand in an authentic and today's most relevant way, it can gain the attention and respect of young people today.

SIS International Research

White Paper March, 2010

This presentation from SIS International Research covers insights and stats on key United States demographics: Baby Boomers, Generation X, Generation Y and Hispanic culture. It also delivers changing U.S. shopping patterns and retail distribution patterns.