Large numbers of Gen Z can be accessed via adverts that both raise awareness of qualitative market research but also specific studies that may attract individuals, or which they may share with friends who could be more relevant.
There’s a dramatic shift underway in the way we buy groceries, driven by the shift in dominance from Baby Boomers to Millenials, and the upsurge in mobile technology. Implications for the grocery industry: expect even less loyalty to channels and brands than we have today.
This newsletter article discusses how Millennials differ from other target segments and require marketing efforts that fit their particular perspective. Building on this general knowledge, learning how target prospects in this generation specifically connect with your brand is key.
A survey of young adults found they are surprisingly optimistic about job prospects in spite of the recession. This article shares statistics on Generation Y's industry interest rate in relation to actual job opportunities.