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Market Research for Global or Multinational Branding

IN AIM (Chile)

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We are Market research in Latinamerica & Caribbean, with offices in Mexico, Brazil, Argentina, Colombia, Chile, Uruguay and Dominican Republic.

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What does it take to be a Hero? What does it take to be a Hero?

Anjali Puri & Irene Hubertz

It’s one of the most recognisable of humanity’s universal archetypes – and occupies an emotional space that many brands aspire to. But taking on the Hero role requires a very different approach depending on the market you are operating in.

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