Traditional qualitative market research is often too time-consuming and expensive to be used as a scalable method for ad testing and product innovation for global brands. In order to better serve their consumer client brands, MetrixLab needed an innovative, cost-effective and quick solution that
As a global company with a presence in almost 200 countries, Airbnb’s product needs to be intuitive for different cultures and highly localized for each language. User research, however, focused primarily on the English-speaking members of the Airbnb community, as the little multilingual re
Cimigo is an organization of 200 market research specialists working in offices all across Asia - including China, Hong Kong, India, Indonesia and Vietnam. They form lasting partnerships with the regions’ leading brands, using market research to deliver actionable brand insights.