Companies that offer market research services related to the healthcare industry. Review and compare vendors able to conduct a research project associated with general healthcare, health issues, healthcare employees, healthcare providers, etc.
In many organizations, great work is underway by both analytics and market research teams. However, these teams frequently operate independently, and do not inform the work of one another. Learn how one healthcare organization pushed the boundaries by linking hard and soft data to solve its acquisition marketing challenges.
The healthcare industry is entering a confluence point where Multicultural segments represent the largest segments of eligibles and ‘Invincibles’ yet only few health insurers and marketplaces have built successful multicultural engagement-acquisition methods. Effectively tapping this opportunity is a requirement for boosting growth and reducing costs. Health Net, Aetna, Cigna and Humana “weathered the storm” excelling in acquiring new exchange eligible Multicultural consumers while UnitedHealth
Hyper-complex categories like healthcare confront consumers with multi-dimensional barriers to entry. These challenges require marketers to anticipate and properly address the needs of this new wave of adopters. The Affordable Care Act provides a good lesson for other complex categories still waiting to mine the growth opportunities these segments offer.
These 7 lessons can be adapted to financial, retirement planning, first home buyers, vacation ownership, life insurance and similar categorie
What are healthcare practitioners currently doing to utilize mHealth tools in their clinical practice? Who is adopting these tools and technologies? How are they being harnessed to improve patient access to care? What opportunities and obstacles might the future hold?
The US healthcare system is expected to spend more than a staggering $150B treating cancer by 2020. It is imperative that healthcare marketing research agencies offer clients the ability to reach targeted oncology segments. Discover how Olson Research is leading the way in Oncology Marketing Research.
Some Oncologists are now being offered $350 per patient each month to follow an insurer’s recommended treatment protocol but many are concerned that this will inhibit quality patient care. We asked Oncologists their opinions on the matter and here’s what they had to say:
Much has been written about the advantages to taking a psychological approach to qualitative market research. As well, there are many companies out there who specialize in “ethnic” market research. But what happens when the two intersect?
Especially in times of shrinking budgets, it is critically important to allocate benefits dollars wisely. Human Resources departments have the opportunity to use customer-focused approaches to maximize ROI. Techniques such as Discrete Choice Analysis and MaxDiff can help companies maximize employee satisfaction for each dollar spent.
Improving communication means appealing to physicians' heads as well as their hearts. A message that incorporates both claims-based and emotional characteristics should be a more powerful advocate for a brand than a strictly claims-based message.