Find companies that conduct hybrid research. Hybrid research is generally the combination of any two or more techniques applied concurrently within the same study, but also applies to new techniques that blend aspects of qualitative and quantitative approaches into a single new technique.
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[Webinar Recording] How a Modern Methodology Leads to Better Data Quality
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5 Tips for a Successful Mixed-Method Approach
Article
October, 2011
We don’t live in a one-size-fits-all world. Our businesses reflect that. With a dozen different ways to network, countless ways to shop, and information careening at us from every direction, it’s easy to see why a single method approach to research might not always provide us with the full picture.
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[Webinar] How the Trend of "Sleep Quality" is Impacting Various Categories in Unexpected Ways.
How an Airline Used Qualitative Research to Understand Passenger Stress
Case study November, 2019
One of the world's largest airlines had quantitative data showing that passengers were of ...
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Engineering Firm Develops Innovative Solution to Ensure Worker Safety in Manufacturing
Case study February, 2019
An innovative engineer wanted to overcome design flaws and human obstacles to implement OSHA- ...
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National Campaign Drives Awareness & Growth of Regional Contract Hospital Services
Case study February, 2019
A leading regional physician partnership committed to grow its contract-based services for ho ...
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Small City Is On Track To Become a Brand Destination
Case study February, 2019
A small Southeastern (U.S.) city planned to position itself as a vibrant destination that wou ...
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B2B Barter Network Gains Traction In a New Market After Initial Failure
Case study February, 2019
Our client–the founder of an award-winning, Web-based B2B barter network–had expe ...
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Product
InsightHub is the enterprise insight platform that enables brands to inform every decision at speed.
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10 million consumers in 95 countries. VIGA provides global audience research. We have the techno ...
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Consumers' hidden desires, thoughts and mindsets deftly uncovered to help form actionable produc ...
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