GreenBook, The Guide for Buyers of Marketing Research.

Rockbridge Associates

Article January, 2018 Source: Rockbridge Research

See how Rockbridge Associates utilizes a scientifically proven means-end approach to uncover consumers’ underlying motives and decision processes, which enables clients to create powerful communications that move consumers to action and build brand loyalty.

Virtual Incentives

White Paper January, 2017 Source: Virtual Incentives

Virtual Incentives and Loyalty360, have released the CMO Challenge Report. The study posed questions to CMOs and marketing experts at leading brands, including "What are the challenges and opportunities to effectively leveraging internal and external communities in your loyalty, customer experience or VOC processes?” Instead of an overview of response statistics, the report gives in-depth answers from executives at brands like Samsung, Wyndam, Charles Schwab and many more. I thought you might find their insights helpful for any upcoming editorial coverage you are doing on the topic of customer loyalty or building communities.

SSI

Press Release January, 2017

'Club Opinions’ Offers Points for Members’ Thoughts

Anjali Puri & Irene Hubertz

Article December, 2014

It’s one of the most recognisable of humanity’s universal archetypes – and occupies an emotional space that many brands aspire to. But taking on the Hero role requires a very different approach depending on the market you are operating in.