Market Research to Increase Brand Loyalty

10 results are displayed in randomized alpha order, starting with "D", after featured listings.

Decision Point
Decision Point

Make confident decisions with Decision Point - experienced researchers and marketers specializing in ethnographies, advanced analytics and marketing.

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GfK
GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions.

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System1 Group
System1 Group

System1 Group (formerly BrainJuicer) is comprised of System1 Agency and System1 Research, and its mission is to produce and predict 5-Star Marketing.

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Brandtrust
Brandtrust

Brandtrust is a research and strategy firm that utilizes applied social and behavioral sciences to solve complex business challenges.

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Related Articles

Understanding Consumer Decision-Making with Means-End Research

Rockbridge Associates

See how Rockbridge Associates utilizes a scientifically proven means-end approach to uncover consumers’ underlying motives and decision processes, which enables clients to create powerful communications that move consumers to action and build brand loyalty.

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CMO Challenge: Leveraging Internal and External Communities

Virtual Incentives

Virtual Incentives and Loyalty360, have released the CMO Challenge Report. The study posed questions to CMOs and marketing experts at leading brands, including "What are the challenges and opportunities to effectively leveraging internal and external communities in your loyalty, customer experience or VOC processes?” Instead of an overview of response statistics, the report gives in-depth answers from executives at brands like Samsung, Wyndam, Charles Schwab and many more. I thought you might find their insights helpful for any upcoming editorial coverage you are doing on the topic of customer loyalty or building communities.

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What does it take to be a Hero? What does it take to be a Hero?

Anjali Puri & Irene Hubertz

It’s one of the most recognisable of humanity’s universal archetypes – and occupies an emotional space that many brands aspire to. But taking on the Hero role requires a very different approach depending on the market you are operating in.

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