At the start of 2017, Feeding America – the nation’s largest hunger-relief and food rescue organization – had a lot of demographic data about a new, high-value target that a segmentation study identified. They knew this was an audience of “Kindhearted Parents,” but t
One of the world's largest airlines had quantitative data showing that passengers were often reporting low satisfaction on fights because of stress, but the airline didn't know at exactly which points along the journey passengers felt stress and how it affected them physiologically when f
The Pinesol team at Clorox had implemented consumer studies in the past by implementing online research, surveys and in-home ethnography studies. These methodologies, done in small scale, were expensive to execute. More importantly the data from these methodologies is largely claimed data, where
One of the leading rental truck companies in the United States (with hundreds of locations) was working with a marketing agency to rebrand its commercial rental communications. The company wanted to stand out from the competition and understand what emotional and functional factors would drive br
An award-winning global investing platform wanted to better understand its global perception compared to its competition. The brand sought to understand the impacts of its advertising and PR initiatives in 11 countries: Australia, Denmark, France, Germany, Italy, Malaysia, Netherlands, Roma
Obtaining information or data is no longer a slow and tedious process. We are now in the era where loads of data or information is available at our fingertips. At the same time, there is a risk of information overload. Managers need ways to sort, compress, and use this newfound volume of informat
A device manufacturer that creates products for home dialysis wanted to better understand how to make and promote training materials that assist in not only educating the customer, but also the healthcare professional. The device manufacture sponsoring this research wished to specifically underst
If you’ve ever called a call center, you know how frustrating the experience can be: confusing automated answering systems, long hold times, unhelpful employees…our client, a leading manufacturer of diabetic products, is different. They care about the customer experience and understa
The brand wanted to better understand why Generation Z and Millennials favor subscription-based models over traditional purchasing options. The brand also wanted to differentiate each product in their diverse line of offerings and collect external feedback to do so.
A multinational financial services company with a portfolio exceeding $7 billion.
The sky wasn't falling. This bluechip company often beat the competition on reputation alone. Every now and then, it might even lay claim to a #1 satisfaction ranking in its industry. New leadership had
Client is seeking to understand levels of customer satisfaction across entire less-than-truckload (LTL) segment. Identifying Key Performance Indicators (KPIs) relative to customer experience for LTL carriers. Client is an established market leader in the global supply chain management
Brand 1 is launching new checking products into market. In order to give these new products the best chance to succeed, it is important to understand what features and benefits are most important to potential customers and how they stack up against competitive products that are on the marke
Because prices are similar among online travel agencies, Orbitz saw an opportunity to distinguish itself on an emotional level and create a distinct and memorable brand personality. It developed an integrated marketing campaign with three objectives: differentiate from competitors, resonate
Rent-A-Center (RAC) provides people with an easy and affordable way to furnish their home. For the last 30 years, RAC Stores have offered an assortment of name-brand products to customers with flexible payment options and no debt.
It’s more than just a retail chain, Rent-A-Center wa
The UPS Store is the world’s largest franchisor of retail shipping, postal, printing, and business service centers and has always been committed to providing personalized and convenient business solutions and a world-class customer experience. In order to continue to provide improved busine
Based in France, Médiamétrie is the leading audience measurement organization that scientifically measures audiovisual media to help determine market trends. They conduct 1,500,000 interviews annually and are actively collecting data 365 days a year. Downtime is not an option.
First 5 is a statewide California agency, with operating offices in each of California’s counties. Funded by tobacco tax dollars, the agency is tasked with financing early childhood initiatives, promoting family wellness, advocating for preschool and early education opportunities, and suppo
A national retail chain with over a 1,000 stores nationwide, annually surveys shoppers in its stores to keep a pulse of their shopping experiences. Prior to working with us, they were spending 3 months to collect data, then 1 month to compile, clean and analyze data. It would take 4 months
Borden Dairy approached GutCheck with a time crunch situation: a regional advertising campaign was on the brink of launch, and the marketing team needed to know which spot would be best for their target audience. Specifically, which one would resonate the most with moms who were making the decisi