An award-winning optical technology company was planning its launch for its smart device in the United States, as well as across the globe. The company approached Provoke Insights to help understand the market potential within the United States, as well as understand which countries to enter in t
SunPower, a top solar panel company with retail in over 20 countries worldwide approached Provoke Insights to conduct an annual survey on the solar consumer purchase journey. The company was looking for research that would better understand the company’s process compared to the competition.
A fin-tech company in its validation phase was looking to conduct market research in order to understand market potential, understand its target audience, and determine the ideal marketing channels and messages. The fin-tech company works with brokers, companies, and funds to create a clearer dia
One of the leading rental truck companies in the United States (with hundreds of locations) was working with a marketing agency to rebrand its commercial rental communications. The company wanted to stand out from the competition and understand what emotional and functional factors would drive br
A multinational financial services company with a portfolio exceeding $7 billion.
The sky wasn't falling. This bluechip company often beat the competition on reputation alone. Every now and then, it might even lay claim to a #1 satisfaction ranking in its industry. New leadership had
Greif Inc., a world leader in industrial packaging and services, formulates a specific sales strategy for each individual client as part of their overall account planning process. To further strengthen this process, the company decided that a customer needs analysis based on ‘The Voice of t
For generations, the field of medical science has relied on glass containers for a multitude of reasons. Such is the case for diagnostic reagents* used in laboratory testing. A viable option to glass— due to risk of breakage and its associated high cost—is advanced plastic bottles tha
One of the world’s largest technology and manufacturing companies was concerned that their major competitor had taken the lead in their ongoing battle for technology leadership. The industry in which the two firms operate is driven by technological innovations and leadership is key to long-
Brand 1 is launching new checking products into market. In order to give these new products the best chance to succeed, it is important to understand what features and benefits are most important to potential customers and how they stack up against competitive products that are on the marke
The client is a vendor of IT hardware and software solutions that wanted to extend their core competencies into the Clinical Mobility part of the Healthcare market. SIS International Research was engaged to help them understand the market landscape, and help them put together a go-to-market strat
A tableware company specialized in ceramic products, with hundreds of years of history, was looking for a rapid entry and growth in the Asian market. The company wanted to quantify the growth opportunity for its stylish tableware product lines in two target countries and identify an actionable go
SIS International Research sought to understand the main drivers within the travel insurance industry to identify key market opportunities per major segment for insurance companies. SIS conducted in-depth interviews operating throughout the pipeline of the most important stakeholders such as crui
Creative Market, an Autodesk-subsidiary, is a online marketplace for graphic designers, photographers, and creative professionals. Designers host their online shops on the site and sell their graphic designs and photographs, and consumers are able to browse and purchase using Creative Market'
Big data is one of the most prevalent buzzwords in technology, marketing research, and design - and for good reason. Quantitative, data-based research is an imperative part of any customer journey map to truly understand your customer’s path to purchase, as we’ve discussed in a recent
A consumer has many options for locating the products they want and need, and the internet plays a vital role in the behavior of consumers both through research and easier access to a supply of products. The ability for businesses to understand the difference between online and retail P2Ps, allow
Because prices are similar among online travel agencies, Orbitz saw an opportunity to distinguish itself on an emotional level and create a distinct and memorable brand personality. It developed an integrated marketing campaign with three objectives: differentiate from competitors, resonate
Experience Kissimmee is a Destination Marketing Organization responsible for marketing Osceola County, Florida as a tourism destination. There are many tourist attractions in the area including Disney, SeaWorld and Universal Studios and the area is very hospitality-oriented and as part of its eff
Delta Dental of Tennessee has the largest dental network in Tennessee. AsAmerica's largest and most trusted dental benefits carrier, Delta Dental strives to communicate with potential and existing Customers on a regular basis.
A client was planning to enter a well-established category for the first time. It was a category in which they did not have much internal expertise and they were the fourth or fifth brand to market. They recognized it was critica
A national consumer goods company who typically does online surveys with retail shoppers was concerned that they were only collecting feedback from customers AFTER the purchase had been made. They were looking for a quick, agile, inexpensive solution that would enable them to get feedback during
A manufacturing company with a small market research department (comprising of 2 researchers) needed ad-hoc help with programming online surveys, processing survey data, and compiling research reports. A key objective of this engagement was to develop research reports that not only provided good