Many medical institutions use inconvenient and outdated methods for maintaining medical data, including data for prescription drugs and health records. It also includes patient medical data and insurance information. Improper handling of data c
Blockchain has come a long way from Crypto and Bitcoin. There is now a broader understanding of new Use Cases. Now, Blockchain has the capability to benefit the Retail and Food and Beverage industries.
The Blockchain is like a spreadsheet that everyone can access, but no one can edit. A spreadsheet works with columns and rows, but the Blockchain uses blocks. Each block is a compilation of data. We add data to the blocks and then connect it to other b
Traditional qualitative market research is often too time-consuming and expensive to be used as a scalable method for ad testing and product innovation for global brands. In order to better serve their consumer client brands, MetrixLab needed an innovative, cost-effective and quick solution that
Founded in 2002, Isagenix is a multinational direct sales company that manufactures and distributes a range of science-based health and wellbeing products. The company seeks to inspire and empower Customers to live their best life through a journey of nutrition, health, and overall wellness.
HMS Design and their client are in the process of updating the client’s brand of ethnic hair care products and understanding the end client’s brand equity. And — they only had 1 week to get the needed insights!
SunDance is known as one of Florida’s best printers and for doing whatever it takes to make sure every single job goes as smoothly as possible, from design and production to finishing and shipping. However, their commitment goes far beyond, including developing strategies, design tools and
A national manufacturer of cereals was planning to launch a new line of snack products.
The client wanted to understand the different levels of appeal and purchase intent for two packaging options. Depending on how the packages are perceived, messaging may be developed to highlight the pa
For generations, the field of medical science has relied on glass containers for a multitude of reasons. Such is the case for diagnostic reagents* used in laboratory testing. A viable option to glass— due to risk of breakage and its associated high cost—is advanced plastic bottles tha
Brand 1 is launching new checking products into market. In order to give these new products the best chance to succeed, it is important to understand what features and benefits are most important to potential customers and how they stack up against competitive products that are on the marke
A healthcare company in the US heard rumors that a firm in China was producing a competitive drug SIS was asked to survey the plant, analyze the number of employees, determine what was being produced at the plant and to estimate production capacity and sales strategi
During earlier years, drug manufacturers have developed drugs in the pain management area, primarily for Osteo Arthritis and Rheumatoid Arthritis industries. These initial first generation drugs were drugs were targeted for chronic pain and acute pain for OA and RA pa
In this project, our client “XYZ” was looking for a better understanding of their clients’ (travel agencies) booking behavior with regard to booking hotels in order to enable the company to develop versatile content and tools to meet the needs of current and potential customers.
Creative Market, an Autodesk-subsidiary, is a online marketplace for graphic designers, photographers, and creative professionals. Designers host their online shops on the site and sell their graphic designs and photographs, and consumers are able to browse and purchase using Creative Market'
Big data is one of the most prevalent buzzwords in technology, marketing research, and design - and for good reason. Quantitative, data-based research is an imperative part of any customer journey map to truly understand your customer’s path to purchase, as we’ve discussed in a recent
A consumer has many options for locating the products they want and need, and the internet plays a vital role in the behavior of consumers both through research and easier access to a supply of products. The ability for businesses to understand the difference between online and retail P2Ps, allow
In the world of journey mapping, industries like consumer packaged goods (CPG) can present a unique challenge. CPG brands - essentially, any product that is sold in a supermarket or big box retailer - are known as B2B2C, meaning they must keep the needs of both their retailers (businesses) and th
Sending survey rewards can be time-consuming and error-prone. Xirrus, the leading provider of high-performance wireless networks for businesses, found a fast, easy and automated way to do survey incentives.
Already one of the fastest-growing companies in the Wi-Fi technology industry, Xir
A client was planning to enter a well-established category for the first time. It was a category in which they did not have much internal expertise and they were the fourth or fifth brand to market. They recognized it was critica
A national consumer goods company who typically does online surveys with retail shoppers was concerned that they were only collecting feedback from customers AFTER the purchase had been made. They were looking for a quick, agile, inexpensive solution that would enable them to get feedback during
Sometimes you can judge a book by its cover. Retailers, educational institutions, or any organizations that use catalogs to market their offerings know that, while the content inside matters, the most critical step to getting