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Digital Media Industry

IN QRCA (United States)

Companies that offer market research services related to the media industry - Internet / online media. Review and compare vendors able to conduct a research project associated with the Internet, online advertising, online social networks, online viral marketing, etc.

2 results are displayed in randomized alpha order, starting with "A", after featured listings.

Related Articles

Jumping to Conclusions about Twitter

Dana Stanley, President, The Operandi Group

A research report on Twitter found that the platform would fail as a marketing medium, according to a survey of social media users. This article critiques the questions presented to survey takers and the validity of the report's resolution.

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Online Dating: Usability Study Report

Catalyst Group

This study evaluated two top online dating sites for usability - eHarmony and Users shared their experiences and perceptions of the two sites in interviews and eye-tracking research was conducted. The results were interesting and pointed out issues with technology facilitating emotional connection and chemistry between users.

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