Market research agencies that offer interviewing services focused on ethnic groups and audiences. Find a company that specializes in conducting interviews with people who share a common language, culture, traits or characteristics.
To effectively interact with one another, the researcher and the respondent need to speak the same language. Let us take a look at the resources needed for successful multilingual qualitative research.
"Proven" survey methods for general market studies may yield invalid research data when used on the Latino population. This article describes survey research methodologies and questionaire design that will more effectively obtain the Latino opinion.
Latinos prefer to interact at an emotional or spiritual level. How does this communication style work in the digital world of social networking? This article examines this topic and proposes ideas for effective online market research in the Latino population.
Many global research firms get trapped in a pitfall in designing the Japan leg of the global research project. "Consistent What and Differing How" is a norm one should always adhere to in global research projects that contain field research across many countries. More often than not, we need to adjust the specifics prescribed at the global level "What" to yield the best result from the research work in Japan. In this series of articles, I will shed a light on how we should deal with the "How" pa