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One-on-One Interviewing / In-Depth Interviewing

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Market research firms specialized in conducting one-on-one interviews and in-depth interviews.

9 results are displayed in randomized alpha order, starting with "C", after featured listings.

Curion
Curion

At Curion, we provide world-class insights. From quantitative to qualitative product research, we apply proven industry-leading, innovative methods.

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Decision Point
Decision Point

Make confident decisions with Decision Point - experienced researchers and marketers specializing in ethnographies, advanced analytics and marketing.

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Related Articles

Qualitative Package Design Research Qualitative Package Design Research

Jerry W. Thomas, Decision Analyst, Inc.

While many quantitative methods are utilized in package design research, sometimes we overlook the importance of the softer side of research—the qualitative techniques. So, the purpose of this article is to share some basic ideas and best practices for the use of qualitative research as a component in the package-design research plan.

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Non-English Qualitative Research Non-English Qualitative Research

Jiri Stejskal, PhD and Tony Guerra, CETRA

To effectively interact with one another, the researcher and the respondent need to speak the same language. Let us take a look at the resources needed for successful multilingual qualitative research.

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Comparison of Mobile Online, Landline, Cell Phone, & Online Access Panel

David Johnson, Director of Project Analytics, Discovery Research Group

The landline, cell phone, and online access panel are well known and frequently used channel modes for data collection. In this research report, online access panel users were found to be more like landline respondents than cell phone or mobile online respondents. Learn more in this white paper from Discovery Research Group.

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Stay Visible & Relevant Or Lose Loyal Customers During The Downturn

Mara Friedman, MARAFriedman Brand Strategist

This newsletter article discusses the importance of creating demand during an economic downturn to retain brand loyalty and come out strong at the back end. To do so puts a burden on knowing one’s target audience intimately, and having the right brand strategy tools to obtain this understanding.

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Questions Of Validity In Hispanic Survey Research

Ricardo López, Hispanic Research, Inc.

"Proven" survey methods for general market studies may yield invalid research data when used on the Latino population. This article describes survey research methodologies and questionaire design that will more effectively obtain the Latino opinion.

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