The Pinesol team at Clorox had implemented consumer studies in the past by implementing online research, surveys and in-home ethnography studies. These methodologies, done in small scale, were expensive to execute. More importantly the data from these methodologies is largely claimed data, where
SunPower, a top solar panel company with retail in over 20 countries worldwide approached Provoke Insights to conduct an annual survey on the solar consumer purchase journey. The company was looking for research that would better understand the company’s process compared to the competition.
Curo’s challenge was to establish a community of customer-participants who would become the link between Curo and their key audience. These participants would need to inform the development of a wide variety of material from new policies, to promotional, informational, and marketing collate
Blockchain is the technology created to support bitcoin transactions, and it has the potential to speed up the profitability of most businesses. Its cheerleaders say that it also improves the effectiveness of companies. They add that this boost happens most often with companies in the financial s
A device manufacturer that creates products for home dialysis wanted to better understand how to make and promote training materials that assist in not only educating the customer, but also the healthcare professional. The device manufacture sponsoring this research wished to specifically underst
Traditional qualitative market research is often too time-consuming and expensive to be used as a scalable method for ad testing and product innovation for global brands. In order to better serve their consumer client brands, MetrixLab needed an innovative, cost-effective and quick solution that
Coventry Building Society are owned by their customers. Their members are, in a very real sense, their stakeholders. This means that any community the building society created would be populated by individuals who are both stakeholders and members. Therefore any research and analysis conducted on
HMS Design and their client are in the process of updating the client’s brand of ethnic hair care products and understanding the end client’s brand equity. And — they only had 1 week to get the needed insights!
SunDance is known as one of Florida’s best printers and for doing whatever it takes to make sure every single job goes as smoothly as possible, from design and production to finishing and shipping. However, their commitment goes far beyond, including developing strategies, design tools and
A multinational financial services company with a portfolio exceeding $7 billion.
The sky wasn't falling. This bluechip company often beat the competition on reputation alone. Every now and then, it might even lay claim to a #1 satisfaction ranking in its industry. New leadership had
Big data is one of the most prevalent buzzwords in technology, marketing research, and design - and for good reason. Quantitative, data-based research is an imperative part of any customer journey map to truly understand your customer’s path to purchase, as we’ve discussed in a recent
Imagine you’re a restaurant executive, and you’re tasked with setting a new standard for customer service across your locations. Your team develops extensive training for hosting and serving that is implemented around the country. Thanks to your eff
Based in France, Médiamétrie is the leading audience measurement organization that scientifically measures audiovisual media to help determine market trends. They conduct 1,500,000 interviews annually and are actively collecting data 365 days a year. Downtime is not an option.
A national retail chain with over a 1,000 stores nationwide, annually surveys shoppers in its stores to keep a pulse of their shopping experiences. Prior to working with us, they were spending 3 months to collect data, then 1 month to compile, clean and analyze data. It would take 4 months
A national consumer goods company who typically does online surveys with retail shoppers was concerned that they were only collecting feedback from customers AFTER the purchase had been made. They were looking for a quick, agile, inexpensive solution that would enable them to get feedback during
A manufacturing company with a small market research department (comprising of 2 researchers) needed ad-hoc help with programming online surveys, processing survey data, and compiling research reports. A key objective of this engagement was to develop research reports that not only provided good
Borden Dairy approached GutCheck with a time crunch situation: a regional advertising campaign was on the brink of launch, and the marketing team needed to know which spot would be best for their target audience. Specifically, which one would resonate the most with moms who were making the decisi
Macmillan Cancer Support cares for millions of patients living with cancer, their careers, families and friends. Whether the charity is funding nurses, providing grants or fighting inequality, Macmillan changes lives.
Although best known for its provision of medical, financial, practical