GreenBook, The Guide for Buyers of Marketing Research.

Gongos, Inc.

Article January, 2019 Source: Gongos, Inc.

For organizations to close the gap between understanding their customers and executing against that knowledge, customer centricity must be translated from an industry buzzword to a tangible strategy. Forward-leaning organizations acknowledge that articulating a customer-centric vision is merely the tip of the iceberg.

Gongos, Inc.

Article January, 2019 Source: Gongos, Inc.

Learn how internal barriers such as silos and weak communication channels foster behaviors that detract from a customer-centric culture. Organizations committed to a customer-centric vision create a clear path forward, cultivating their culture by tapping into the rational and emotional belief systems of their employees.

Gongos, Inc.

Article October, 2017 Source: Gongos, Inc.

The idea of putting the customer first has been with us for decades, but how many companies truly live up to this? High-performing organizations know that to transform customer-centricity from a buzz-word to a strategy, they must leverage the three C’s to grow their decision intelligence.

MaritzCX

Press Release February, 2017

CX teams can encourage positive reviews for local branches or storefronts and easily respond to social feedback within a centralized CX platform

InterQ Research LLC

Article January, 2017

Customer journey mapping (also known as simply journey mapping or path to purchase studies), is actually an incredibly powerful tool. It’s certainly not new, though it has been given new wings, thanks to some clever branding around the name.

Mark Simon

Article June, 2016

2016 Q1-Q2 GRIT Report commentary by Mark Simon, Managing Director of North America & Managing Director of Toluna Digital for Toluna, sharing his thoughts on the current state of the market research industry.

Niels Schillewaert, PhD

Article June, 2016

2016 Q1-Q2 GRIT Report commentary by Niels Schillewaert, PhD, Managing Partner USA and Co-Founder of InSites Consulting, sharing his thoughts on the current state of the market research industry.

Matt Warta

Article June, 2016

2015 Q3-Q4 GRIT Report commentary by Matt Warta, CEO and Co-Founder of GutCheck, sharing his thoughts on the current state of the market research industry.

THRIVE

Article March, 2016

THRIVE extensively uses customer journey mapping as a means of informing the definition of new products, services, and experiences.

FlexMR

Article February, 2016

If you ever wondered what the difference is and what impact this might have on a business, have a little read below.