Market research providers of computer assisted mall interviewing and mall intercepts. Select a firm that specializes in mall intercept surveys where qualified respondents are taken to a facility in the mall itself and instructed to complete a self-guided computerized survey.
A national retail chain with over a 1,000 stores nationwide, annually surveys shoppers in its stores to keep a pulse of their shopping experiences. Prior to working with us, they were spending 3 months to collect data, then 1 month to compile, clean and analyze data. It would take 4 months