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Mobile Research | Mobile Ethnography

IN united-states-of-america

Market research companies utilizing diaries, image capture, and lifestreaming techniques via a mobile device for data collection.

47 results are displayed in randomized alpha order, starting with "S", after featured listings.

InterQ
InterQ

Headquartered in Silicon Valley, InterQ delivers innovative market research for the tech industry, including qualitative, quantitative, and UX.

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dscout
dscout

Dscout’s research platform captures the reality of users' in-the-moment behaviors and thoughts through mobile video, image, text, and survey feedback.

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Shapiro+Raj
Shapiro+Raj

Premier strategic market research company. We wed insights to business opportunities for our clients, using a full range of research techniques.

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W5
W5

W5 conducts full-service marketing research and research strategy services for Fortune 500s and leading advertising agencies.

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BlogNog
BlogNog

BlogNog™ is a qualitative research platform which helps organizations to connect with consumers. BlogNog™ is used to uncover people’s feelings and exp

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Clearworks
Clearworks

We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.

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Related Articles

W5 on Ethnography

W5

Consumer ethnography interprets daily life rituals such as cooking, communicating, working, and shopping to uncover the motivations and meanings of those behaviors. Ethnographic research delves beneath self-reported attitudes, behaviors, and motivations to understand environmental, social, cultural, and psychological influences on consumers. Ultimately, ethnography creates an interpretive framework for understanding the consumer by determining what internal (emotional, rational) and external (social, cultural, environmental) influences affect perception and motivate behavior. Once uncovered, these insights can be translated into actionable recommendations for marketing, messaging strategy, and product design.

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W5 Thought Piece - Video Ethnography

W5

Traditional market research reporting can be one-dimensional, limited to presenting study findings as text, numbers, graphs, and charts, often failing to communicate the heart of consumer experience. Video Ethnography is an additional, powerful tool that makes “flat” messages more multi-dimensional and brings research subjects to life. Video Ethnography is akin to documentary storytelling as it enhances observational understanding with its nuances of tone, gaze, and energetic investment. It’s more than audio, visual imaging, or words?video is all of these, presented simultaneously in a visual narrative.

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