Discover providers of mobile communities for market research. Mobile research communities are ideal for capturing feedback and ideas from members instantly by allowing members to interact wherever and whenever it's most convenient.
2016 Q1-Q2 GRIT Report commentary by Mark Simon, Managing Director of North America & Managing Director of Toluna Digital for Toluna, sharing his thoughts on the current state of the market research industry.
Customers acting as brand ambassadors and spreading brand awareness are not the only reasons why customer research is of high value. There are five more key reasons why businesses should care about what their customers think about them..
Technology has infiltrated its way into our personal lives, our jobs, and into all aspects of business at an alarming rate. Market research in this century is driven by advanced technology that is smart enough to not even require a minute of human interaction.
The paradox of smartphones is that they both divide us and bring us together. When your friends, family members and colleagues take out their smartphone, you may feel pangs of isolation. But when your survey respondents do, there is an opportunity to connect with them more deeply in the moment and gain a glimpse into their lives and their experiences.