Qualitative research consultants - focus group moderators specialized in conducting, managing, and analyzing focus group sessions with consumers. Browse firms providing marketing researchers/moderators trained to conduct focus groups with consumers about a specific product or service.
A major appliance manufacturer lacked marketplace differentiation and was looking to create an emotional consumer connection with its target market. As such, it wanted to devise a messaging strategy that would go beyond functional category benefits to create an emotional consumer connection.
“Socialize Your Insights” e-book presents ways you, or any market research professional, can raise awareness and accelerate implementation of your insights using Salesforce. This e-book will guide you to take your insights to a higher level, a social level. Bring your insights to where your colleagues and peers live, their Salesforce cloud.
In his 2012 behavioral economics and neuromarketing book Unconscious Branding, Douglas Van Praet outlines a seven step plan for creating behavior change. QRCs can implement this plan to help their clients create the desired behavioral shift.