GreenBook, The Guide for Buyers of Marketing Research.

Gary Frieden, Ph.D.

Article March, 2016 Source: Gary Frieden, Ph.D.

How can we best understand the psychology of focus groups and how can we utilize this knowledge to make the sessions more insightful? Interestingly, more than what happens during the focus group can affect the focus group experience. The recruitment process can set the stage for how respondents begin thinking about the group experience.

Gary Frieden, Ph.D.

Article March, 2016 Source: Gary Frieden, Ph.D.

This article of the series deals with how the psychology of the focus group is affected by what occurs during the focus group and how certain factors impact the overall insights.

Frieden Qualitative Services

Media March, 2016

Gary Frieden, Ph.D. has conducted thousands of Focus Groups - online focus groups via webcams, telephone focus groups and IDIs, and video streaming for remote viewing.

InterQ Research LLC

Article October, 2015

In this blog, we’ll discuss the differences between the two approaches, and explain what types of studies each method is best suited for.

Huw Davies – Qualitative Services Manager

Article July, 2015

For successful moderation in healthcare market research, try following these top 12 tips.

Insights in Marketing

Case Study August, 2013

IIM conducted a series of in-depth, one-on-one interviews and leveraged video-based homework of people performing household chores to identify emotional, meaningful insights.

iModerate

Press Release May, 2013

iModerate Research Technologies, a leading qualitative research firm, recently hired Mike Israel as SVP of Sales. In this role Mike will be responsible for the strategic sales vision as well as the day-to-day management of iModerate’s business development team.