Market research professionals trained in conducting, managing and analyzing a focus group session. Select focus group moderators to lead participants through a pre-designed discussion guide by stimulating participation and facilitating useful discussion.
Dinner Discussion Groups take a traditional research methodology in a new direction by conducting exploratory qualitative research in a new environment, bringing recruited participants, professional moderators, and client stakeholders together in a p
How can we best understand the psychology of focus groups and how can we utilize this knowledge to make the
sessions more insightful? Interestingly, more than what happens during the focus group can affect the focus
group experience. The recruitmen
In his 2012 behavioral economics and neuromarketing book Unconscious Branding, Douglas Van Praet outlines a seven step plan for creating behavior change. QRCs can implement this plan to help their clients create the desired behavioral shift.
Most people are willing to sit down and have serious discussions about issues that affect their communities if you invite them to the table. In addition to moderating focus groups, you become the field anthropologist/ethnographer able to explore cult
If viewing your foreign focus groups is important to you or your clients, you may have wondered: How can we deliver the messages across the one- way mirror in the way they emerge from the focus groups? This is where simultaneous interpreting (also ca
One of the key tools for good listening – the focus group – regularly comes under criticism. This article deconstructs the thinking behind this misplaced criticism and argues for raising the bar on research.