GreenBook, The Guide for Buyers of Marketing Research.

W5

Article January, 2018 Source: W5

Dinner Discussion Groups take a traditional research methodology in a new direction by conducting exploratory qualitative research in a new environment, bringing recruited participants, professional moderators, and client stakeholders together in a private, yet familiar setting. The result is a casual, interactive discussion that fosters deep exploration and a free-flowing discussion centered on themes, trends, and larger cultural phenomena often glossed over in traditional focus groups. They also provide an opportunity for client stakeholders to get closer than usual to their consumers.

Gary Frieden, Ph.D.

Article March, 2016 Source: Gary Frieden, Ph.D.

How can we best understand the psychology of focus groups and how can we utilize this knowledge to make the sessions more insightful? Interestingly, more than what happens during the focus group can affect the focus group experience. The recruitment process can set the stage for how respondents begin thinking about the group experience.

Gary Frieden, Ph.D.

Article March, 2016 Source: Gary Frieden, Ph.D.

This article of the series deals with how the psychology of the focus group is affected by what occurs during the focus group and how certain factors impact the overall insights.

Frieden Qualitative Services

Media March, 2016

Gary Frieden, Ph.D. has conducted thousands of Focus Groups - online focus groups via webcams, telephone focus groups and IDIs, and video streaming for remote viewing.

Huw Davies – Qualitative Services Manager

Article July, 2015

For successful moderation in healthcare market research, try following these top 12 tips.

Deanna A. Manfredi, Ph.D., QRCA

Article June, 2013

In his 2012 behavioral economics and neuromarketing book Unconscious Branding, Douglas Van Praet outlines a seven step plan for creating behavior change. QRCs can implement this plan to help their clients create the desired behavioral shift.

Rhonda Scott, QRCA

Article June, 2012

Most people are willing to sit down and have serious discussions about issues that affect their communities if you invite them to the table. In addition to moderating focus groups, you become the field anthropologist/ethnographer able to explore cultural practices, generational differences, family and intra-cultural dynamics with your experts sitting right there with you.

Anibal Marrón

Article March, 2012

If viewing your foreign focus groups is important to you or your clients, you may have wondered: How can we deliver the messages across the one- way mirror in the way they emerge from the focus groups? This is where simultaneous interpreting (also called simultaneous translating) comes in.

Jerry W. Thomas, Decision Analyst

White Paper January, 2012

Much has been written about how to conduct qualitative research (that is, the techniques of moderating and interviewing), but comparatively little has been published about the far more important task of analysis and reporting. The purpose of this primer is to share some basic ideas on how to achieve the greatest learning and the most profound insights from qualitative research.

Further

Article January, 2012

The most successful insight and co-creation communities are those that are led by skilled Community Managers - a new breed of research moderators.