Market research companies specializing in analytical services, especially multivariate analysis. Find firms utilizing these techniques to analyze an effect between several common variables (such as a specific price for a product) among more than one respondent sample.
Traditional segmentation strategies have had two distinct focuses: benefits-based strategies and a priori strategies. Each of these traditional techniques has its benefits and drawbacks. Predictive segmentation effectively parses the market into easily-identifiable and discrete market segments that differ based on both needs and behavior.