
LRW is known for translating deep human understanding and sophisticated data analytics into business success for its clients.
Read more about LRW New York (Branch) »Market research companies specializing in analytical services, especially multivariate analysis. Find firms utilizing these techniques to analyze an effect between several common variables (such as a specific price for a product) among more than one respondent sample.
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LRW is known for translating deep human understanding and sophisticated data analytics into business success for its clients.
Read more about LRW New York (Branch) »Full-service custom qualitative & quantitative consumer product research, with facilities in Chi, LA, NY and Dallas, and a staff of 275.
Read more about P&K Research (Branch) »Actionable solutions to marketing problems through online panels, innovative statistical tools, thoughtful analysis and insightful interviewing
Read more about Renaissance Research & Consulting, Inc. »Evaluative Criteria is your professional, high quality, custom market research partner.
Read more about Evaluative Criteria, a division of CRG Global »Traditional segmentation strategies have had two distinct focuses: benefits-based strategies and a priori strategies. Each of these traditional techniques has its benefits and drawbacks. Predictive segmentation effectively parses the market into easily-identifiable and discrete market segments that differ based on both needs and behavior.
Read more »Practical marketing research deals with two major problems: identifying key drivers and developing segments. In this two-part series TRC looks at key driver analysis and segmentation.
Read more »Conjoint Analysis and Discrete Choice are popular techniques because they let marketers predict choice behavior. Follow this detailed example from Sawtooth Technologies.
Read more »Determining preferences in product features or benefits, marketing slogans, logos, service options, or even restaurant names, allows for trial and error without the error.
Read more »Market research accounts for many scenarios to ensure high quality of data. One of the most overlooked problems is non-response bias. TRC describes ways to reduce its effects through survey design and data adjustment in this white paper.
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