Multivariate Analysis - Market Research Companies in new-zealand

Analytical Services | Multivariate Analysis

IN new-zealand

Market research companies specializing in analytical services, especially multivariate analysis. Find firms utilizing these techniques to analyze an effect between several common variables (such as a specific price for a product) among more than one respondent sample.

1 results are displayed in randomized alpha order, starting with "I", after featured listings.

Infotools

Telephone: +64-9-488-0111 Area: Auckland ,

Infotools is a software and services provider, with particular expertise in processing, analyzing, visualizing and sharing market research data.

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Predictive Segmentation Enables Optimal Targeting of Your Customer Database

Customer Lifecycle, LLC

Article May, 2013

Traditional segmentation strategies have had two distinct focuses: benefits-based strategies and a priori strategies. Each of these traditional techniques has its benefits and drawbacks. Predictive segmentation effectively parses the market into easily-identifiable and discrete market segments that differ based on both needs and behavior.

Survey of Analysis Methods Part I

Rajan Sambandam, TRC

White Paper March, 2010

Practical marketing research deals with two major problems: identifying key drivers and developing segments. In this two-part series TRC looks at key driver analysis and segmentation.

Predicting Choice with Conjoint Analysis and Discrete Choice

Sawtooth Technologies Consulting Group

White Paper February, 2010

Conjoint Analysis and Discrete Choice are popular techniques because they let marketers predict choice behavior. Follow this detailed example from Sawtooth Technologies.

MaxDiff – maximum power to act on market preferences

Sawtooth Technologies Consulting Group

Article January, 2010

Determining preferences in product features or benefits, marketing slogans, logos, service options, or even restaurant names, allows for trial and error without the error.

Non-Response Bias In Survey Sampling

TRC

White Paper December, 2009

Market research accounts for many scenarios to ensure high quality of data. One of the most overlooked problems is non-response bias. TRC describes ways to reduce its effects through survey design and data adjustment in this white paper.