A private online forum in which users share information, ideas, and opinions. Respondents are invited to log-in at their leisure to answer questions. A trained moderator is always present and clients can observe results at any time and print transcripts at any point in the study. Online bulletin boards have the interactive advantages of focus groups or face-to-face IDIs with the efficiencies and response validity of online interviewing technology.
The Caravan and Motorhome Club are seeking to add new facilities to its sites in order to accommodate rising numbers of electric and hybrid vehicles that are expected to become an integral facet of modern life within the next 20 years. However, with over 160 sites in the UK, this reflects a signi
Founded in 2002, Isagenix is a multinational direct sales company that manufactures and distributes a range of science-based health and wellbeing products. The company seeks to inspire and empower Customers to live their best life through a journey of nutrition, health, and overall wellness.
What do women really want? In today's world, the most common response is "women want to have it all." What does it mean to have it all and is this what women really want? What we found was surprising and extremely interesting. Most importantly, we think this information can change the way many businesses think about their female customers.
For the most part, online qualitative methods fall into two camps: Q&A and Activities. With an understanding of the two most typical styles of interaction, you can start to see which recruitment method is best for your online qual study.
For decades, projective techniques have only been available for in-person studies. However, the relatively recent emergence of online platforms for conducting qualitative research has created a fantastic new arena for administering projective exercises via online methods.
There is a natural pairing between online communities and the role of the business communicator. Business communicators know how to effect change management strategies, create awareness, and develop successful governance, educational and communication policies. You can begin to develop online collaborative communities in your organization by following these seven steps.
Online qualitative research methodologies today mimic the way the population is already comfortable communicating. Choosing which methodology is best will depend on what you’re testing, where the participants are located, timing and budget.
Dub presents an interview that covers online qualitative research. Dr Alison Lyons from Counterpoint Research talks about how people express themselves online versus in person, covers tactics and tools to manage the data produced in online research communities, and what the best online platform / software providers offer.
A bulletin board focus group is a terrific online qualitative research methodology - but engagement can be a tricky thing to gauge. Here are tips for an online moderator who wants to increase engagement among participants.
The traditional approach to focus groups involves recruiting participants in locations representative of the target market, hiring facilities in each location, and traveling to each location to interview the participants. The alternative Internet approach, on the other hand, uses either instant messaging or a bulletin board to interview the participants. This article will compare and contrast these two methods from a cost, leadtime and environmental sustainability standpoint.
Online qualitative methods can dramatically reduce the problems associated with recruiting and interviewing physicians. This article will focus on two primary online qualitative methods, one real time method and one asynchronous method (not real time).
This newsletter article discusses a couple of the more popular types of online qualitative research techniques. The importance of understanding when these methods would be useful brand strategy tools is key to developing a stronger link between brand and customer.