Market research companies that provide media research services in the form of online surveys. Browse firms conducting surveys designed to obtain audience reaction to a stimulus carried by a medium and presented online. The survey questionnaire is posted at specific online or website location, which respondents visit to participate in the study.
H&M followed words with actions by hiring a size 12 model as the star of this summer’s swimsuit ad campaign. Here at GutCheck, we wanted to dive a level deeper than the current media coverage to understand the brass tacks insights underneath the buzz.