Market research companies that recruit participants for online focus groups and online interviews. Select a firm that finds, engages, and selects participants for online/virtual focus groups, bulletin boards, and/or one-on-one interviews. Services can include identifying and qualifying potential respondents, providing a moderator, and communicating with respondents.
The 2012 QRCA Annual Conference, held in Montreal in October, offered qualitative researchers from around the world a myriad of ways to learn the latest in methods and techniques and to identify the trends that which will impact our practices in the coming year and beyond.
For the most part, online qualitative methods fall into two camps: Q&A and Activities. With an understanding of the two most typical styles of interaction, you can start to see which recruitment method is best for your online qual study.
Making online focus groups happen does not require magical talents. Skilled QRCs already have the tricks they need to conduct successful qualitative research studies online. Take a look inside the diary of one online focus group project and learn how you can apply what you already know.