Market research providers offering online survey services. Choose a company that creates and administrates surveys where the questionnaire is posted at specific online or website locations. Respondents visit the location to complete the questionnaire or participate in the study.
Technology has infiltrated its way into our personal lives, our jobs, and into all aspects of business at an alarming rate. Market research in this century is driven by advanced technology that is smart enough to not even require a minute of human interaction.
As technological progress occurs at an increasingly rapid rate, we're seeing creative destruction happen with alarming regularity. I'd like to submit to you my 5 sacred cows in MR that will become obsolete quicker than you and I can imagine.
What do women really want? In today's world, the most common response is "women want to have it all." What does it mean to have it all and is this what women really want? What we found was surprising and extremely interesting. Most importantly, we think this information can change the way many businesses think about their female customers.
Most Americans are overloaded with ‘things to do,’ jumping from one task to the next. We reached out to past respondents of surveys to ask questions that focused on their lack of participation. The overwhelming top two reasons for non-participation were “I was too busy to participate at the time” and “I don’t remember getting an email survey invitation.”
Adriana Rocha shares her perspective on how companies have recognized the potential of the Internet in creating a network of continuous communication with consumers, including the use of social networking on mobile phones.
Smart companies are kicking up the volume and quality of their research data with well-designed online surveys. Dial in better response rates and data collection with these five tips for online surveys.
For decades, projective techniques have only been available for in-person studies. However, the relatively recent emergence of online platforms for conducting qualitative research has created a fantastic new arena for administering projective exercises via online methods.
Mobile market research is not a single-track path. The mobile world is where the "digital natives" who have grown up with the Internet and mobile phones, feel at home. This is reason enough for a complete industry to focus on the opportunities for mobile market research.
Successful companies often share a strong commitment to ongoing efforts to measure employee engagement and satisfaction. In this article, we discuss some ways to boost participation rates and ensure the success of your employee survey programs.
Lee Powney, Head of Marketing, Toluna PLC; Frank Smadja, CEO, Toluna Israel
Online panel organizations have seen the most dramatic growth in the market research sector in the past few years. Through research Toluna has found that higher response rates are dependent on two interrelated concepts: profiling depth and the panelists' online experience. A Web 2.0 approach to online panel management is outlined in this article.
Latinos prefer to interact at an emotional or spiritual level. How does this communication style work in the digital world of social networking? This article examines this topic and proposes ideas for effective online market research in the Latino population.
Europe has market research trends similar to those in the United States, but their evolution and final emergence may look different. This article looks at marketing research trends in Europe in comparison with the U.S.
Adults looking to lose weight have found a new method - interactive fitness products. More Americans plan on using a product such as Wii Fit or EA SPORTS Active rather than using a traditional fitness equipment or diet program. Learn more in this article from Chadwick Martin Bailey, Inc.
Kristen Garvey, Director of Communications, Chadwick Martin Bailey, Inc.
Research on consumers finds that a large number of Americans find they have duplicate items when they move in with a significant other. What happens to all these items? This article looks into ways to profit from your household duplicates.
Michael Stanat, Research Executive, SIS International Research
This article posted in January 2009 examines the market research capabilities of social networking sites including Facebook, Myspace and Linkedin. SIS International Research details the pros and cons of using these sites to survey specific targeted audiences.
Survey hosting can refer to an ASP offering market research software where users can program and administer their own surveys. At the other end of the spectrum it can refer to a full-service survey solution where the survey company's professional staff programs and administers the survey on its own platform. This article describes differences in each approach and discusses some of the key considerations in the selection of a survey hosting vendor.