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Online Focus Groups / Interviews

IN MRS (United Kingdom)

Online or mobile-based chat sessions in which users in any location can type their responses in real-time. The moderator can introduce discussion topics from a pre-loaded list, type in questions or probes on the fly, and show concepts, videos, websites, or other information to participants. A transcript of the text can be generated as soon as each session is complete. Sessions can be conducted in group mode or blinded mode. 

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