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Packaged Goods

IN detroit-(mi)

Companies that offer market research services related to packaged goods. Review and compare vendors able to conduct a research project associated with packaged goods, FMCG (fast moving consumer goods), etc.

2 results are displayed in randomized alpha order, starting with "E", after featured listings.

Escalent
Escalent

Escalent is a top human behavior and analytics firm specializing in industries facing disruption and business transformation.

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Related Articles

The Role of Packaging and In-Store Environment The Role of Packaging and In-Store Environment

PRS IN VIVO

Perception Research Services International (PRS), specialists in packaging and in-store marketing, and Nielsen, experts in end-to-end innovation analytics, teamed up to investigate the crucial role that packaging and in-store environment play in new product success.

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Effective B2B Messaging: Why the CPG model fails

Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.

When developing a marketing strategy for consumers, consumer packaged goods (CPG) firms generally concentrate on developing a unique selling proposition (USP) to convince one person, the buyer. In an organization however, multiple people may be involved in a "buy" decision. Here are some guidelines for creating your marketing strategy and its messages.

Read more »

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