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Panel Surveys - Diary

Market research companies that offer panel survey services in a diary format. Locate a firm that utilizes this form of data collection where a respondent lists his behavior about a particular subject over time. Respondents usually receive an incentive for their participation.

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Taking the Longitudinal Way: A Look at Qualitative Panels

Belkist E. Padilla, Gloria Cantens-Purchon, and John Holcombe, Insights Marketing Group

Longitudinal qualitative panels are instrumental in observing changes in consumer behavior when affected by life changes. Group sessions over time encourage participants to be more open and insightful and provide the ability to cross-reference answers. Insights Marketing Group, Inc. details longitudinal qualitative panels and their possible benefits in market research.

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