As a global company with a presence in almost 200 countries, Airbnb’s product needs to be intuitive for different cultures and highly localized for each language. User research, however, focused primarily on the English-speaking members of the Airbnb community, as the little multilingual re
An established legal services provider wanted to launch a brand new information service for its subscriber base of attorneys. Provider came to TRC looking for guidance in how to price this information service when marketed as a core service, as well as the cost of breaking it apart into
In this project, our client “XYZ” was looking for a better understanding of their clients’ (travel agencies) booking behavior with regard to booking hotels in order to enable the company to develop versatile content and tools to meet the needs of current and potential customers.
A client was planning to enter a well-established category for the first time. It was a category in which they did not have much internal expertise and they were the fourth or fifth brand to market. They recognized it was critica
Stratégir was one of the first organizations to develop virtual 3D shopping environments that use mobile eye tracking and life-sized shelves to realistically test products and packaging. Their methods offer survey respondents an extremely realistic virtual shopping experience, and allows f