Market research firms providing in-use product testing services. Find a company to conduct usage (by potential users) studies of a product, sometimes in prototype form, for the purpose of new product development.
A client was planning to enter a well-established category for the first time. It was a category in which they did not have much internal expertise and they were the fourth or fifth brand to market. They recognized it was critica
Stratégir was one of the first organizations to develop virtual 3D shopping environments that use mobile eye tracking and life-sized shelves to realistically test products and packaging. Their methods offer survey respondents an extremely realistic virtual shopping experience, and allows f
A national retail chain with over a 1,000 stores nationwide, annually surveys shoppers in its stores to keep a pulse of their shopping experiences. Prior to working with us, they were spending 3 months to collect data, then 1 month to compile, clean and analyze data. It would take 4 months
“Nudge” is a revolutionary new approach to understanding and influencing consumer behavior. Rooted in behavioral economics and the research of Richard Thaler, Nudge has long been used to develop more effective public policy. In this webinar, PRS IN VIVO will show how Nudge principles are now being successfully applied to consumer goods marketing.