Product Testing - Product Research Companies in EphMRA (International)

Product Research | Product Testing

IN EphMRA (International)

Market research firms providing in-use product testing services. Find a company to conduct usage (by potential users) studies of a product, sometimes in prototype form, for the purpose of new product development.

1 results are displayed in randomized alpha order, starting with "D", after featured listings.

Dynata (formerly Research Now SSI)

Telephone: (214) 365 5000 Area: Plano , Texas

Dynata is one of the world’s leading providers of first-party data contributed by consumers and business professionals.

Read more about Dynata (formerly Research Now SSI) »

[Webinar Recording] Accelerate Time to Profitability of New Product Innovations

Matt Lucas & Keith Johnson

Webinar

July 10, 2018, 2 PM - July 10, 2028, 3 PM

View the recording to learn how to improve your new product adoption.

Conjoint or DCM? Choice Models Overview

Customer Lifecycle, LLC

White Paper December, 2012

Comparing and contrasting conjoint and discrete choice and when they should be used.

Kinesis Survey Technologies Partners with StartSampling for Comprehensive In-Home Product Testing Services

Kinesis Survey Technologies LLC

Press Release November, 2012

The company’s process enables quantitative insight to be gathered by having consumers experience products in a ‘real world’ environment, and then supplying their feedback through online surveys that are powered by Kinesis’ survey software platform, Kinesis Survey™.

Concept Testing (And The “Uniqueness” Paradox)

Jerry W. Thomas, Decision Analyst, Inc.

White Paper November, 2011

This article suggests some guidelines and best practices to improve new product concept testing.

Wait, I can do what? (A study of Amazon and Netflix on-demand video services)

Catalyst Group

Case Study January, 2010

This report shares findings on the user experience for Netflix and Amazon On-Demand movie services. Follow the process of Catalyst Group from stated objectives through observations and insights.

eReader Showdown – Kindle 2 vs. Sony eReader

Catalyst Group

Case Study January, 2010

This report compares the user experience of the Amazon Kindle 2 versus the Sony eReader, looking at aspects such as physical design, interface design and shopping experience. Catalyst Group details their objectives, methodology, insights and observations.

Google vs. Bing – Search Engine Preference

Catalyst Group

Case Study January, 2010

This study compares user impressions of the Google and Bing search engines. Catalyst Group shares feedback from participants and eye tracking data regarding advertising space.