
Dynata is one of the world’s leading providers of first-party data contributed by consumers and business professionals.
Read more about Dynata (formerly Research Now SSI) »Market research firms providing in-use product testing services. Find a company to conduct usage (by potential users) studies of a product, sometimes in prototype form, for the purpose of new product development.
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Dynata is one of the world’s leading providers of first-party data contributed by consumers and business professionals.
Read more about Dynata (formerly Research Now SSI) »We empower people with insights to make companies better and more agile. Our unique insight ecosystem helps companies shape their future.
Read more about InSites Consulting »View the recording to learn how to improve your new product adoption.
Read more »Comparing and contrasting conjoint and discrete choice and when they should be used.
Read more »The company’s process enables quantitative insight to be gathered by having consumers experience products in a ‘real world’ environment, and then supplying their feedback through online surveys that are powered by Kinesis’ survey software platform, Kinesis Survey™.
Read more »This article suggests some guidelines and best practices to improve new product concept testing.
Read more »This report shares findings on the user experience for Netflix and Amazon On-Demand movie services. Follow the process of Catalyst Group from stated objectives through observations and insights.
Read more »This report compares the user experience of the Amazon Kindle 2 versus the Sony eReader, looking at aspects such as physical design, interface design and shopping experience. Catalyst Group details their objectives, methodology, insights and observations.
Read more »This study compares user impressions of the Google and Bing search engines. Catalyst Group shares feedback from participants and eye tracking data regarding advertising space.
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