Climate communications strategists have historically been challenged in how to effectively communicate climate change issues to different consumer segments. This mobile study used an innovative picture-based implicit survey technique to uncover nuanced emotions on climate change as a function of
HANOVER, N.H. July 30, 2019 As Democrats prepare for the second round of Presidential debates, an insightful national study of voters’ feelings about the two parties suggests that Independents are furious and disassociated with both Democrats and Republicans. If any of the Democra
At the start of 2017, Feeding America – the nation’s largest hunger-relief and food rescue organization – had a lot of demographic data about a new, high-value target that a segmentation study identified. They knew this was an audience of “Kindhearted Parents,” but t
Experience Kissimmee is a Destination Marketing Organization responsible for marketing Osceola County, Florida as a tourism destination. There are many tourist attractions in the area including Disney, SeaWorld and Universal Studios and the area is very hospitality-oriented and as part of its eff
A major appliance manufacturer lacked marketplace differentiation and was looking to create an emotional consumer connection with its target market. As such, it wanted to devise a messaging strategy that would go beyond functional category benefits to create an emotional consumer connection.
Borden Dairy approached GutCheck with a time crunch situation: a regional advertising campaign was on the brink of launch, and the marketing team needed to know which spot would be best for their target audience. Specifically, which one would resonate the most with moms who were making the decisi