Market research agencies providing qualitative marketing research services. Review companies using qualitative research methodologies, deemed to be subjective, that are designed to obtain information from a relatively small, non-quantifiable sample.
Dinner Discussion Groups take a traditional research methodology in a new direction by conducting exploratory qualitative research in a new environment, bringing recruited participants, professional moderators, and client stakeholders together in a private, yet familiar setting. The result is a casual, interactive discussion that fosters deep exploration and a free-flowing discussion centered on themes, trends, and larger cultural phenomena often glossed over in traditional focus groups. They al
With inbound marketing, one of the goals is establishing a relationship with readers and building trust through content engagement. When it comes time for customers to look for a business partner, they’ll turn to you out of familiarity and trust.
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Over the past 10 years, the qualitative toolkit has vastly increased with the incorporation of online and mobile methods, as well as social media. The change has brought with it significant benefits and the ability to conduct research that was simply not possible before. Today’s options include:
• And more…
The 2016 Guide to Qualitative Research Methods will help corporate researchers navigate these options and lear
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Path-to-Purchase qualitative research creates insights that impact your brand, your product, your pricing, your packaging, and your distribution strategies. No other type of marketing research produces a more holistic picture of your customer, and how they go about choosing to buy (or not buy) your product or service.<p><br>
Today, the consumers’ Path-to-Purchase for even the simplest product is complicated by new media, social influences, technology, and
Traditional focus groups are time intensive, can be cost prohibitive, and don’t always give you a representative sampling. Online focus groups have gained quite a bit of traction over the past several years, providing opportunities that their traditional counterparts just can’t match.
This article covers the basic fundamentals of qualitative market research. It provides the typical process of conducting market research, from creating focus groups to picking a venue and conducting interviews.