Market research companies using methods to obtain information from relatively small, non-quantifiable samples. Qualitative research is deemed subjective. Methodologies include focus groups, triads, one-on-one/in-depth interviews, observational research, etc.
One of the world's largest airlines had quantitative data showing that passengers were often reporting low satisfaction on fights because of stress, but the airline didn't know at exactly which points along the journey passengers felt stress and how it affected them physiologically when f
A leader in outdoor carry-solutions (backpacks), was only sold on the company’s website, Amazon, REI, and outdoor specialty stores. As the company wanted to continue to grow and diversify its brand portfolio, it had a unique opportunity to distribute the product throughout a big box retaile
One of the leading rental truck companies in the United States (with hundreds of locations) was working with a marketing agency to rebrand its commercial rental communications. The company wanted to stand out from the competition and understand what emotional and functional factors would drive br
One of the largest social media platforms wanted to re-design its popular app and better understand how people used the app (as it was currently designed), as well as see how they responded to new design ideas. However, quantitative reserach that the social media firm had done wasn't robust e
One rural Indiana region is highlighted as the international leader of a specific medical industry. The community benefits of such an honor can be momentous but trepidation exists about the monopolistic effect of total reliance on one industry. A non-profit organization whose mission includes pro
Traditional qualitative market research is often too time-consuming and expensive to be used as a scalable method for ad testing and product innovation for global brands. In order to better serve their consumer client brands, MetrixLab needed an innovative, cost-effective and quick solution that
As a global company with a presence in almost 200 countries, Airbnb’s product needs to be intuitive for different cultures and highly localized for each language. User research, however, focused primarily on the English-speaking members of the Airbnb community, as the little multilingual re
The client considered a 10-week course for new corporate counsel attorneys. SIS assisted in the evaluation of interest in this course and thoughts toward design, marketing and ultimate a business case for this course. The purpose of this project is to work with the client and develop a solid meth
Creative Market, an Autodesk-subsidiary, is a online marketplace for graphic designers, photographers, and creative professionals. Designers host their online shops on the site and sell their graphic designs and photographs, and consumers are able to browse and purchase using Creative Market'
Stratégir was one of the first organizations to develop virtual 3D shopping environments that use mobile eye tracking and life-sized shelves to realistically test products and packaging. Their methods offer survey respondents an extremely realistic virtual shopping experience, and allows f
Castlight Health is the leading cloud-based technology company that was a front-runner on transparency technology, which shows the costs of healthcare services so that consumers can make more informed choices. Castlight develops technology for HR and benefits teams and employees, which gives