Market research companies specializing in the construction and design of questionnaires used as part of a research project. Select a firm that offers questionnaire design services for a variety of interviewing methods: telephone, mail, personal in-home, in-store, etc.
How to optimise research design for the online research community or ad-hoc online qual project. These rules make for an effective online research design and, in turn, result in better response and happier participants.
"Proven" survey methods for general market studies may yield invalid research data when used on the Latino population. This article describes survey research methodologies and questionaire design that will more effectively obtain the Latino opinion.
A research report on Twitter found that the platform would fail as a marketing medium, according to a survey of social media users. This article critiques the questions presented to survey takers and the validity of the report's resolution.
Cathy Harrison, Senior Project Manager, Chadwick Martin Bailey, Inc.
Recent controversy stirred by the use of an outdated demographic term by the US Census Bureau reminds us to constantly reevaluate our surveys. This article shares tips on keeping your questionaires relevant and accurate.
The current economic climate has caused some companies to defer or cancel market research projects. In many cases, a company may have correctly determined that the cost of completing a survey within the parameters required for actionable data is no longer possible given its current budget. However, defining exactly what those parameters should be is not always clear, and that is what mostly determines the project cost. This article focuses on the concept of incidence rates, which can be one of t
One of the more important aspects of designing online market research surveys is the length of the survey. This should be discussed at the beginning of the survey process as the time it takes for respondents to complete the survey can impact sample costs and the fee for survey hosting services.