Companies that offer market research services related to the retail industry. Review and compare vendors able to conduct a research project associated with retailing, convenience stores, gasoline stations, drug stores, pharmacies, mass merchandisers, food chains, apparel stores, clothing stores, retail chain stores, supermarkets, retailers, fast food chains, etc.
It’s an all too common occurrence in the news: well-established companies downsizing or shutting stores that can’t compete with the expedience and pricing of the rising class of etailers. Discover the importance of human connection in today’s modern-day retail environment.
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Path-to-Purchase qualitative research creates insights that impact your brand, your product, your pricing, your packaging, and your distribution strategies. No other type of marketing research produces a more holistic picture of your customer, and how they go about choosing to buy (or not buy) your product or service.<p><br>
Today, the consumers’ Path-to-Purchase for even the simplest product is complicated by new media, social influences, technology, and
The research environment of a shop-along is often difficult to control, making on-site improvisation and creativity the norm rather than the exception. To follow are several shop-along strategies some of which are traditional and tried; others offer a twist.
Mystery shopping collects observations before, during, and/or after an interaction with a salesperson. This information helps the clients understand the messages that are being delivered to their potential customers and influence their decisions.
While the majority of global consumers still perceive store brands to be the same as or better than national brands, a one year trend analysis indicates that their positive perceptions toward store brands may be starting to decline slightly.
Research enables the Retailer to invest efficiently and effectively in actions that will leverage strengths, speak to correctable weaknesses, and enhance performance in the market. These are some steps a local Retailer can take.
This article takes a closer look at the key factors impacting the in-market performance of new packaging. While these elements are complex and varied (across brands, categories, retail channels, etc.), approaching them systematically can yield insights to optimize packaging roll-outs and increase the likelihood of success.
Observation is the key to shopper research, as there is often a wide gap between “what shoppers say” and “what shoppers do.” Perception Research Services (PRS) has explored bringing eye-tracking technology to actual stores. This article shares highlights from recent studies.
Brand tracking studies often miss key areas of design and data collection, resulting in poor campaign results. Building effective studies involves individual customization and incorporating external factors that affect data. Develop a successful program with insights from Chadwick Martin Bailey, Inc.
This article covers eight ways to boost customer satisfaction, detailing aspects of the shopping experience that can be improved. Concrete ideas pulled from market research studies address dissatisfying situations encountered by customers and create proactive ways for companies to reward relationships with customers.