Market research companies that track retail sales performance. Identify providers offering longitudinal (continuous) sales tracking of a product or service over a period of time in a consistent fashion. Tracking studies are often used to evaluate multi-wave promotions.
Client industry / audience: Data Collection,Full Service,Quantitative Research
A national retail chain with over a 1,000 stores nationwide, annually surveys shoppers in its stores to keep a pulse of their shopping experiences. Prior to working with us, they were spending 3 months to collect data, then 1 month to compile, cle