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Retail Research | Scanner Data

Market research vendors that collect actual purchasing information from panelists. Search firms that gather scanner data when panelists present their scanner-identification card along with their purchases at the register checkout in participating retailer stores.

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GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions.

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Infotools empowers researchers to get more from their data. Our software and services enable our clients all over the globe to organize and harmonize

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