Compare firms that offer business insights and intelligence based on monitoring, tracking, evaluating, and analyzing social media, including Twitter, Facebook, LinkedIn, public and private online forums, blogs, etc.
As customer experiences take center stage so does the need for more profound and compelling insight definition. Insights form the cornerstone of the design and innovation process, a lighthouse for what you should do next, and a catalyst for creating new value for your customers.
Social media research and insight is a powerful tool for companies in this day and age, and in 2016, it’s important to understand why. Social Media Examiner found that using social media for marketplace insight ranked as the third most valuable benefit of social media, with 72 percent of those spending 11 hours per week using social media for research reported seeing benefits.
Here at InterQ, we have our own social media listening team, headed by Kate Minkner. Joanna Jones, our Director of Research, recently sat down with Kate and asked her to enlighten us on exactly how this social media listening online research process works.
“Socialize Your Insights” e-book presents ways you, or any market research professional, can raise awareness and accelerate implementation of your insights using Salesforce. This e-book will guide you to take your insights to a higher level, a social level. Bring your insights to where your colleagues and peers live, their Salesforce cloud.
Technology has enabled marketers to become part of a person’s daily life, and brands can now offer unique consumer experiences across devices. Likewise, Researchers can interact with consumers at any moment, through many devices and touch points. We will see the raise of a new generation of Tech savvy Researchers, and the born of a new enterprise role: the Chief Research Technology Officer (CRTO).
With so many new ways for customers to share their experiences, the Voice of the Customer is gaining momentum and will soon be more powerful than any single brand’s voice. As a result, organizations spend more time engaging with customers and less time amplifying. Here are five tips to help brands get the most out of social channels.