Find companies that conduct social media research. Social media research is the use of social media platforms and networks to either actively or passively gather consumer information or comments for analysis and insight generation.
Here at InterQ, we have our own social media listening team, headed by Kate Minkner. Joanna Jones, our Director of Research, recently sat down with Kate and asked her to enlighten us on exactly how this social media listening online research process works.
I attended a conference in San Francisco earlier this month, titled “The Future of Customer Intelligence.” We need to begin a journey of “knowing more about what we do not know”. One place to start the journey is to begin paying attention to social conversations.
The paradox of smartphones is that they both divide us and bring us together. When your friends, family members and colleagues take out their smartphone, you may feel pangs of isolation. But when your survey respondents do, there is an opportunity to connect with them more deeply in the moment and gain a glimpse into their lives and their experiences.
Technology has enabled marketers to become part of a person’s daily life, and brands can now offer unique consumer experiences across devices. Likewise, Researchers can interact with consumers at any moment, through many devices and touch points. We will see the raise of a new generation of Tech savvy Researchers, and the born of a new enterprise role: the Chief Research Technology Officer (CRTO).
Adriana Rocha shares her perspective on how companies have recognized the potential of the Internet in creating a network of continuous communication with consumers, including the use of social networking on mobile phones.
It’s not an exaggeration to say that the U.S. society is undergoing a radical upheaval. Our culture is being overtaken by a more homogeneous society driven by an enhanced rate of technology-based connectivity. Ideas and innovations are rapidly diffusing across groups, cultures and geography.
With so many new ways for customers to share their experiences, the Voice of the Customer is gaining momentum and will soon be more powerful than any single brand’s voice. As a result, organizations spend more time engaging with customers and less time amplifying. Here are five tips to help brands get the most out of social channels.
Did marketers ever really have full control of their message? Possibly not. Consumer influence and co-creation are not new. Brand marketers should have a strategy to engage consumers and participate in a two-way conversation.
As brands are increasingly focusing on ‘publishing’ content on the web, and building communities of people who engage with and share that content, the question remains, exactly what impact does that earned engagement have on brand equity and product purchase?
Since the popularity of Facebook, Twitter and Youtube have grown dramatically over the past few years, there have been volumes of discussions about the influence of social web marketing for brands. In China, the buzz now is Sina Weibo. “Weibo” is a semantic translation of “micro-blog” and follows the same basic structure as Twitter but with several differentiating features.
Social conversation may offer marketers a constant stream of real-time data on trends, unmet customer needs, and campaign and new product performance, but there’s a whole host of questions that marketers still have to answer when it comes to using and applying information gathered via social listening to marketing decisions.