Traditional voter polling is often fraught with inaccuracy. The 2016 Presidential Election showcased the shortcomings of focus groups, self-report, CATI, and door-to-door canvassing, all used in 2016 to predict voter choice. Issues with traditional polling link to voter's inability to a
Climate communications strategists have historically been challenged in how to effectively communicate climate change issues to different consumer segments. This mobile study used an innovative picture-based implicit survey technique to uncover nuanced emotions on climate change as a function of
HANOVER, N.H. July 30, 2019 As Democrats prepare for the second round of Presidential debates, an insightful national study of voters’ feelings about the two parties suggests that Independents are furious and disassociated with both Democrats and Republicans. If any of the Democra
At the start of 2017, Feeding America – the nation’s largest hunger-relief and food rescue organization – had a lot of demographic data about a new, high-value target that a segmentation study identified. They knew this was an audience of “Kindhearted Parents,” but t
Many medical institutions use inconvenient and outdated methods for maintaining medical data, including data for prescription drugs and health records. It also includes patient medical data and insurance information. Improper handling of data c
The Caravan and Motorhome Club are seeking to add new facilities to its sites in order to accommodate rising numbers of electric and hybrid vehicles that are expected to become an integral facet of modern life within the next 20 years. However, with over 160 sites in the UK, this reflects a signi
Blockchain has come a long way from Crypto and Bitcoin. There is now a broader understanding of new Use Cases. Now, Blockchain has the capability to benefit the Retail and Food and Beverage industries.
Obtaining information or data is no longer a slow and tedious process. We are now in the era where loads of data or information is available at our fingertips. At the same time, there is a risk of information overload. Managers need ways to sort, compress, and use this newfound volume of informat
The success of SkyBet has prompted its parent company to branch out further in the industry, leading to the creation of four additional brands: SkyVegas, SkyCasino, SkyBingo, and SkyPoker. As the brand has grown in recent years, the team have been taking action to promote responsible gambling pra
At Shoppers’ View, we’re often asked about our clients. Who have we worked with, and how have we made an impact? One of the many stories we can tell is of our partnership with Instant Cash Advance Corporation, a company that has maximized our Shoppers’ View University platf
REACH (Research, Evaluation & Analysis for Community Health) is a research group at the University of Nebraska-Lincoln (UNL). They use a scientific approach to uncover the desires and understandings of community members in an attempt to solve larger problems that affect those communities (eg.
Macmillan Cancer Support cares for millions of patients living with cancer, their careers, families and friends. Whether the charity is funding nurses, providing grants or fighting inequality, Macmillan changes lives.
Although best known for its provision of medical, financial, practical