Companies that offer market research services related to the retail industry - supermarkets. Review and compare vendors able to conduct a research project associated with franchises, food chains, supermarkets, groceries, grocery stores, etc.
Research enables the Retailer to invest efficiently and effectively in actions that will leverage strengths, speak to correctable weaknesses, and enhance performance in the market. These are some steps a local Retailer can take.
This article takes a closer look at the key factors impacting the in-market performance of new packaging. While these elements are complex and varied (across brands, categories, retail channels, etc.), approaching them systematically can yield insights to optimize packaging roll-outs and increase the likelihood of success.
Observation is the key to shopper research, as there is often a wide gap between “what shoppers say” and “what shoppers do.” Perception Research Services (PRS) has explored bringing eye-tracking technology to actual stores. This article shares highlights from recent studies.