Most Americans are overloaded with ‘things to do,’ jumping from one task to the next. We reached out to past respondents of surveys to ask questions that focused on their lack of participation. The overwhelming top two reasons for non-participation were “I was too busy to participate at the time” and “I don’t remember getting an email survey invitation.”
Smart companies are kicking up the volume and quality of their research data with well-designed online surveys. Dial in better response rates and data collection with these five tips for online surveys.
The current economic climate has caused some companies to defer or cancel market research projects. In many cases, a company may have correctly determined that the cost of completing a survey within the parameters required for actionable data is no longer possible given its current budget. However, defining exactly what those parameters should be is not always clear, and that is what mostly determines the project cost. This article focuses on the concept of incidence rates, which can be one of t
One of the more important aspects of designing online market research surveys is the length of the survey. This should be discussed at the beginning of the survey process as the time it takes for respondents to complete the survey can impact sample costs and the fee for survey hosting services.