The time to adopt online qualitative methods is upon us all, and for those who have yet to do so, the time is fast approaching and accelerating in speed every day. Fear not! The practice already has a history and much is known on how these studies are done expertly, so learning proper technique can be quickly obtained.
Survey hosting can refer to an ASP offering market research software where users can program and administer their own surveys. At the other end of the spectrum it can refer to a full-service survey solution where the survey company's professional staff programs and administers the survey on its own platform. This article describes differences in each approach and discusses some of the key considerations in the selection of a survey hosting vendor.